The Pocketbook

About The Brand & Project

Feminine Care with Heart: This brand journey was inspired by a heartfelt revelation from our client, who fondly recalled her grandma and mom referring to their lady parts as 'pocketbooks'. I've crafted a unique brand that empowers women and educates the next generation about self-care. By embracing the wisdom of generations, I knew this brand would have a soft, floral, and nurturing, approach.