20 Something
A Transformative Collaboration: Forging a Professional Journey from Friendship.
In 2019, what began as a dynamic business partnership blossomed into a friendship. I assumed the role of Graphic Designer and Web Developer for 20 Something, a fashion boutique. I took over the responsibility of updating the website to align with each new collection, but my role soon evolved into the Creative Director.
Over the course of two years, I played a pivotal role in the brand's creative evolution. I designed exclusive merchandise, crafted lookbooks, updated holiday mail packaging, provided direction for photoshoots, and contributed to the name of collections and individual clothing items.
My Duties
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• Revamped the website to seamlessly showcase each new collection, ensuring a user-friendly online shopping experience.
• Crafted creative assets, including captivating images, banners, and graphics, to align perfectly with the unique theme and style of each collection.
• Ensured a consistent and visually engaging presentation of products and content throughout the website
•Worked efficiently under tight deadlines, coordinating updates to coincide with collection launches, resulting in a smooth and seamless online shopping journey.
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• Brainstormed sessions to generate innovative ideas for photoshoots and new collection presentations.
• Assisted in directing models during photoshoots, ensuring that poses and expressions aligned with the desired brand image.
• Stepped in front of the camera as a model, showcasing products and embodying the brand's aesthetic and style.
• Contributed to the overall success of photoshoots and new collection launches by actively participating in various stages of the creative process.
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• Designed and developed merchandise items that resonated with the brand's identity and customer base.
• Presented mock-ups of the merchandise to showcase their design, style, and functionality.
• Ensured that all merchandise designs and mock-ups were print-ready, adhering to industry standards and quality requirements.
• Collaborated closely with suppliers and manufacturers to bring the merchandise designs to life, overseeing the production process.
• Contributed to expanding the brand's product offerings and enhancing its overall appeal through creative merchandise design.
• Supported the brand's marketing efforts by creating visually appealing and marketable merchandise that resonated with customers.
